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Demographics and Voting Patterns - Guide to the Victorian State Election, 2018

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Demographics and Voting Patterns

On this page, you will find insights relating to voting patterns and how they correlate with a number of demographic factors in Victoria. Voting data is from the 2014 State Election, while demographic data is from the 2016 Census.

Average Income - Average Age - Average Weekly Rent - Average Monthly Mortgage Repayments - Employment

Median weekly income

There is a very strong correlation between a high Labor Party vote in electorates that have lower incomes. By contrast, both the Liberal Party and the Greens have a higher vote percentage in electorates where incomes are higher.

While Labor's vote largely peaks in the middle and steeply declines towards the upper end of the scale, that is not to say there aren't electorates at the upper end where Labor do well.

The top ten wealthiest electorates almost all located in Melbourne's inner eastern suburbs. The ten poorest electorates are almost all located in regional and rural areas (Broadmeadows being the only exception).

10 Poorest Electorates   10 Wealthiest Electorates
Electorate Median weekly household income ($) Party Electorate Median weekly household income ($) Party
Ripon $927 LIB Brighton $2,164 LIB
Gippsland East $972 NAT Kew $2,106 LIB
Lowan $1,015 NAT Malvern $2,085 LIB
Broadmeadows $1,025 ALP Hawthorn $2,033 LIB
Mildura $1,046 NAT Eltham $1,974 ALP
Ovens Valley $1,050 NAT Richmond $1,963 ALP
Murray Plains $1,055 NAT Albert Park $1,930 ALP
Gippsland South $1,062 NAT Sandringham $1,868 LIB
Euroa $1,073 NAT Rowville $1,863 LIB
Bendigo West $1,085 ALP Williamstown $1,845 ALP

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Median age

When it comes to age, electorates with a younger demographic tend to have a higher Labor and Greens vote. Conversely, the Liberal Party does poorly in these electorates, but is strongest in electorates where the age demographic is older.

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Median weekly rent

The correlation between party vote and weekly rental expenses roughly matches that of average income. Being, electorates where rent is more expensive tends to have a higher proportion of Liberal and Greens voters owing to the fact that rent costs are higher in the more wealthy areas. The Liberal Party does however perform well in electorates where rent is cheapest, owing also to the fact that the cheapest rents exist in regional and rural areas, some of which where the Liberal vote is strong.

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Median monthly mortgage repayments

Votes for the three main parties and median monthly mortgage repayments almost mirrors the above.

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Employment - Occupations

Top 10 Electorates
Top 10 Electorates
  Administrative and Clerical Workers
Top 10 Electorates
Electorate % Of Workforce Party Electorate % Of Workforce Party Electorate % Of Workforce Party
Richmond 42.2% ALP Lowan 22.8% NAT Sunbury 16.9% ALP
Hawthorn 41.1% LIB Brighton 22.2% LIB Niddrie 16.7% ALP
Prahran 40.1% GRN Polwarth 21.0% LIB Sydenham 16.5% ALP
Melbourne 40.0% GRN Albert Park 20.8% ALP Rowville 16.3% LIB
Northcote 39.0% GRN Sandringham 20.2% LIB Ferntree Gully 15.8% ALP
Malvern 38.9% LIB Malvern 19.2% LIB Mill Park 15.6% ALP
Brunswick 38.4% ALP Kew / Murray Plains 19.0% LIB / NAT Eltham / Yan Yean / Werribee 15.5% ALP
Kew 38.2% LIB Gippsland South 18.7% NAT Croydon / Carrum 15.3% LIB ALP
Caulfield 38.0% LIB Hawthorn 18.0% LIB Altona / Tarneit 15.2% ALP
Albert Park 37.8% ALP Prahran 17.9% GRN Mordialloc / Gembrook / Bundoora / Melton 15.1% ALP LIB


There is a strong correlation between a high Liberal and Greens vote in electorates where a large proportion of the population are professionals. In contrast, the Labor vote declines towards the upper end of the scale.


Likewise with professionals, there is a strong correlation between a higher proportion of an electorate's workforce being managers and a higher Liberal vote. There is also a mild correlation between a strong Greens vote in electorates with large numbers of managers. Labor's share of the vote declines heavily towards the upper end of the scale.

Administrative/Clerical Workers:

When it comes to Administrative and Clerical Workers, the Labor vote increases significantly the more there are; while the Greens share of the vote declines heavily. The Liberal vote is largely consistent from the lower end to the upper end of the scale.

Community/Personal Services:

Sales Workers:

Technicians/Trades Workers:


Machinery Operators/Drivers:

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